Home decor store Details in Avon celebrating its 10th year
By Roxanne Washington, The Plain Dealer
In June of this year, Lori Miles hit a milestone that unfortunately many small business owners never achieve.
Details, Miles' home décor and gift shop nestled in Olde Avon Village on Detroit Road, celebrated its 10th anniversary. A few doors down, the children's version of her shop, The Littlest Details, is going strong at eight years.
How does she account for the longevity of her businesses?
"We've always striven to provide personal service and quality products at a reasonable price," explained Miles, who runs the businesses with her husband, Steve. "We've evolved and re-created ourselves with changing trends. We keep on top of things."
The fact that Details is filled with a wide variety of eye-catching merchandise undoubtedly has something to do with the shop's endurancel. Jewelry priced from as affordably low as $10 to thousands of dollars at the high end glitter under glass shelves and decorate the tops.
Her best-selling jewelry, which Miles said has in large part kept Details afloat when the waters were rough, is Trollbeads. Highly popular, colorful glass beads that evoke nature and different cultural influences are interchangeable on either silver or gold-tone bracelets. The beads are hollow to slide on and off the chain bracelets so wearers can customize a look.
Details is much more than jewelry. There's linen tea towels, gourmet food and more for the kitchen. China, crystal and curio cabinets for the dining room. Area rugs, wall art and lighting for any room.
Uttermost Lighting, which ranges from traditional designs to the offbeat, is a customer favorite, said Miles.
Nora Fleming, a line that Miles just added, has been a big hit, she said. Nora Fleming makes white serve ware, including platters, bowls, and the like. Detachable ornaments lend gatherings a theme. For instance, ladybugs might be fun for girly get togethers, adirondack and hamburgers for picnics, and so on.
"Younger women love this line," said Miles.
Details décor probably plays into its success, too. The 900-square-foot structure, built in 1843, is on the National Historic Register for the pyramid roof, said Miles. The walls and area rugs, are done in soft shades such as yellow and blue, juxtaposed with a corner of exposed brick. The wood beam ceiling and most of the floor is original ...
[To see more on the Lewis House in Olde Avon Village, go to:]
Littlest Details is 3,600 square feet full of clothing by such companies as Gigglemoon, furniture by Little Castle Furniture, bedding by Little Giraffe, and more.
Her children's selection started out in a small corner of Details but that business quickly outpaced merchandise for adults.
"It blew up," said Miles. "We had to open a separate store." ...
Her key to success: "People want value and they want things that last."
Details and The Littlest Details at Olde Avon Village have unique gifts for all ages
By Erin Beese, Sun News on November 24, 2012
Nestled in the heart of Olde Avon Village are Details and The Littlest Details. The opening of The Shoppes of Olde Avon Village in 2003 brought wave of locally-owned stores to Avon and Details and The Littlest Details have been there since the beginning.
Details was opened by Avon Lake resident Lori Miles back in 2003. In this cute boutique-style store buyers can expect to find home decor, jewelry and women's gifts, tree ornament collections on beautiful displays, knick-knacks and even some furniture pieces. Prices for the store range anywhere from $10 to $400.
The Littlest Details also opened in 2003 but is tailored toward the kids in the family. The store has a wide selection of children's clothes from preemie to size five, furniture, baby gear, decor, toys, nursing items, and unique gifts shoppers won't see on the shelves in big-box stores. The Littlest Details also offers a gift registry service.
Owner Lori Miles says the best way to find out about special deals, sales, and promotions is to find Details and The Little Details on Facebook.
If you can't make a decision when you walk in to these boutiques, both stores offer gift certificates that can be used at either store. The shops are currently running a "gift for you, gift for me" promotion throughout the holidays where a $50 gift certificate purchase earns the buyer a $10 gift certificate for herself.
Don't expect to find any crazy Black Friday hours but do expect to find some good deals. Both Details and The Littlest Details are running special Black Friday promotions as well as sales in honor of Small Business Saturday, which is Nov. 24.
Details is also a stop on the Holiday Wine Walk during the Candlelite Walk on Nov. 24, so if you're out for the tree lightning and need to warm up, stop by for some wine and take a minute to stop and shop ...
Monday-Wednesday-Friday 11 a.m. - 6 p.m.
Tuesday-Thursday 11 a.m. - 8 p.m.
Sunday noon - 5 p.m.