Black Friday at Avon Commons

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  • 11-23-07: Black Friday 2007

  • 11-28-07: Black Friday 2008

    From Goodman Real Estate Services Group LLC:

    25333 Cedar Road, Suite 305 Lyndhurst, Ohio 44124

    Phone (216) 381-8200 Fax (216) 381-8211

    ``Avon Commons is the largest power center in the Cleveland, Ohio, metropolitan area and it is easily accessible from the prime northwest suburban residential communities of Westlake, Bay Village, Rocky River, Avon, and Avon Lake.

    This 800,000 square foot shopping center is anchored by Target, Costco, Kohl's, Linens N' Things, Marshalls, Old Navy, Michael's, World Market, Heinen's Supermarket, The Home Depot and Ethan Allen.

    Visible from I-90 at the Route 83 interchange and situated in the fast growing City of Avon, this project provides an opportunity to capture customers that have large disposable incomes in an area with enormous growth.''

    aerial photo 7-06

    Aerial view of Avon Commons, July, 2006 Click here for a larger view.

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    NEWS ARTICLE from The Plain Dealer, 11-24-07, by Zachary Lewis. Plain Dealer Reporter

    ``Black Friday bargain hunters brave cold night for hot deals

    The holiday shopping season got off to a generally civilized start Friday [11-23-07], even as consumers mobbed stores in the wee hours after Thanksgiving in hopes of landing special deals and hard-to-find gifts.

    Shoppers around Northeast Ohio braved freezing temperatures, light snow and slick roads to stand in line outside popular department stores, some opening as early as midnight and many more following at 4 or 5 a.m. ...

    At 3:30 a.m., Kathy King of Elyria was getting in place a few miles away at the GameStop at Avon Commons, 3 hours before its scheduled opening.

    First in line, she accomplished her mission to pick up one of the store's 30 Nintendo Wii video-game systems as a gift for her son. After standing three hours in the cold, her toes frozen, she was still just as chipper as if she had just arrived.

    "It's not too bad," she said. "It's been a lot of fun. I'd do it again."

    Joe Parente, an older man with a salt-and-pepper beard, had the exact opposite reaction after standing nearly an hour in the checkout line at Kohl's at Avon Commons. Doors there opened at 4 a.m., but by 6:30, customers were still snaked around two sides of the store, waiting to pay.

    "I was 17 when I got in this line," Parente said with a laugh, dragging his purchases along the floor.

    Parente said he figured he'd be practically alone when he arrived with his daughter at 4:30 a.m. but had decided, after discovering the magnitude of his misjudgment, to make his first Black Friday his last ...''

    Plain Dealer reporter Teresa Dixon Murray contributed to this story.

    To reach this Plain Dealer reporter: zlewis@plaind.com

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    NEWS ARTICLE from The Morning Journal, 11-24-07, by JOHN DEIKE and HEATHER CHAPIN-FOWLER, Morning Journal Writers

    ``Sea of cars fill parking lots as shoppers flood area stores

    AVON -- The frenzy of Black Friday [11-23-07], coupled with the sting of freezing temperatures, did little to deter shoppers from doing what they do best ...

    Immediately following the kickoff of the Avon Commons Kohl's 4 a.m. early bird sale, the merchandise line snaked and criss-crossed through the store, and those who waited in a line to enter the store, had to wait in a line to exit the store, Kohl's clerk David Arnold said ...

    The Target in Avon Commons was somewhat quiet, but many were in search for various items including: Nintendo Wii's, customized Barbie Dolls, Disney DVDs, Transformers action figures and discounted plasma TVs.

    ''When we opened at 6, the people ran for the electronics,'' Target employee Donna Knierim said. ''Even though the line stretched to the back of the store, we were able to keep the line moving and we limited it to about 20 minutes.'' ...

    ''I read that all these big stores are worried about actually losing money this year, and I think they're all offering a lot of good deals to counter that prediction, and that's great for shoppers'' Matt Huddle of Bay village said.

    Robert McDonald of Avon shared Huddle's optimism, and said he was pleased since he knocked out so much gift shopping in one day's time ...''

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    NEWS ARTICLE from The Chronicle-Telegram, 11-24-07,

    by Lisa Roberson

    ``Operation: Black Friday -- to the shopper goes the spoils

    AVON -- Like a soldier in the trenches of war, Linda Dodson attacked Black Friday with the precision of a perfectly planned military operation.

    The mission was simple: Buy as many, if not all, of her family's Christmas gifts Friday morning while the prices were unbelievably low.

    However, the task came with a catch. Dodson had to join hundreds of other fanatic shoppers on the front lines hours before stores opened. It was the only way she could ensure her most coveted items would still be in stock and not in the carts of other shoppers.

    "This is like war," Dodson said shortly after 4 a.m. when she arrived at the Target at Avon Commons -- the location of her first battle. "I've got my game face on, and I know what I have to do."

    For close to two hours, Dodson, her son Nick Matos, 27, and family friend Janell Covey, 24, worked out the details of their attack. Dodson was going to grab the cart, Covey was heading straight for toys and Matos was running for the electronics. If everything panned out, the trio would have everything in hand within five minutes and head for the checkout lines.

    That was not the plan Wednesday night when Dodson scoured the sales ads circling Hannah Montana Barbie dolls, digital cameras and cordless drills. Dodson's husband, Jim Dodson Jr., and Covey's boyfriend, Joe Bublik, decided to skip the shopping trip at the last minute. Or, they chickened out, if you ask Dodson, Matos and Covey.

    Still, the team that started out as five made the best of the situation, joking and laughing with other people who were just as eager to grab some deals as they waited for the doors to open.

    "I want that 19-inch television set with built in DVD player from the front of the circular," said 28-year-old Marianne Parker of Elyria. "I can't believe I'm doing this, but I got roped in last year by my sister and now I'm hooked."

    Parker, a former manager at JC Penney, said she vowed after working retail for six years to never get up early to shop. She was ahead of Dodson in the line of hundreds, having arrived shortly before 4 a.m.

    But they were not first in line. That distinction belonged to four teenage boys who were all looking for new televisions to play Madden NFL and Halo 3 on their Xbox 360s.

    "We got here at 10 p.m. (Thursday.) We were freezing, but made the most of it," said 15-year-olds Brett Kopa and Matt Muzik, both of Lorain, along with Mikie Betka, 16, of Lorain and Greg Hanson, 18, of Avon. "We played football in the snow, ate Lunchables and downed Monster energy drinks."

    The excitement of Dodson and the hundreds of other shoppers bubbled over beyond the point of containment at 6 a.m. when a Target employee turned the key allowing shoppers to flood the store. The moment of truth was upon Dodson and crew. They sprinted through the store, outmaneuvered other sleepy-eyed shoppers and grabbed their objectives.

    Target employees just stepped back and watched. Experience has taught them to stay out of the line of fire. Black Friday shoppers mean business, one associate said.

    Nothing about the day is taken lightly, Dodson said. "I say all the time -- "If you don't know what you are doing, don't come out," -- she said.

    Dodson knows what she is talking about because in less than four minutes a red shopping cart was filled to capacity and high fives were exchanged.

    "Man, I'm bad," Covey said, giving herself a verbal pat on the back. "I've got to do this again next year. We got everything we wanted." As did the Xbox 360 boys and Parker, who all lugged brand-new boxed TVs to the front of the store ...

    However, she soon learned that Black Friday is not a one-stop shopping event. Fueled and ready to move on, Dodson was now in search of $3 DVDs at Wal-Mart ...''

    Contact Lisa Roberson at 653-6268 or lroberson@chroniclet.com.

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    NEWS ARTICLE from The Chronicle-Telegram, 11-30-08, by The Associated Press

    ``Early info indicates strong Black Friday [11-28-08]

    CHICAGO -- The holiday shopping season got off to a surprisingly solid start, according to data released Saturday by a research firm. But the sales boost during the post-Thanksgiving shopathon came at the expense of profits as the nation's retailers had to slash prices to attract the crowds in a season that is expected to be the weakest in decades.

    Sales during the day after Thanksgiving rose 3 percent to $10.6 billion, according to preliminary figures released Saturday by ShopperTrak RCT Corp., a Chicago-based research firm that tracks sales at more than 50,000 retail outlets. Last year, shoppers spent about $10.3 billion on the day after Thanksgiving, dubbed Black Friday because it was historically the sales-packed day when retailers would become profitable for the year.

    But this year, many observers were expecting consumers to spend more time browsing than buying, amid contractions in consumer spending and growing fears about economic uncertainty and trouble in the global financial markets.

    "Under these circumstances, it's truly amazing when you think about all the news that led into the holiday season, it certainly appears that consumers are willing to spend more than most expected," said ShopperTrak co-founder Bill Martin. "Everybody wants value for their dollar, so we saw a tremendous response to the discounts."

    While it isn't a predictor of overall holiday season sales, Black Friday is an important barometer of people's willingness to spend during the holidays. Last year, it was the biggest sales generator of the season, while the Thanksgiving shopping weekend of Friday through Sunday accounted for about 10 percent of overall holiday sales.

    Still, experts, who predict this year's overall holiday shopping period will be the weakest in decades thanks to an overall contraction in spending, caution that this year's sales growth may be hard to sustain.

    Also complicating matters is a shorter buying season -- 27 days between Black Friday and Christmas -- instead of 32 last year.

    Across the country, sales in the South were up 3.4 percent from last year while they climbed 2.6 percent in the Northeast as shoppers began scouring store aisles at midnight hoping to snag the best selection on early morning specials, some as much as 70 percent off. Elsewhere, sales rose 3 percent in the Midwest and 2.7 percent in the West ...

    Separately on Saturday [11-29-08], J.C. Penney Co. Inc. said business was strong in its sites across the country as customers responded to sales.

    Some of the department store's best sellers were smaller electronic gadgets and practical gifts, such as sweaters, boots, coats and luggage ...''

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